May 24, 2019
Dear Anheuser-Busch, “b”. That’s a good name. We like it because it reminds us of B. Nektar. That’s a good name too. Our favorite, actually.
Was it hard to come up with? It’s become exceedingly difficult to come up with something original nowadays. Now, we don’t know if you know who we are but, we’re a small company and couldn’t possibly fight you over using a name so similar to ours, so we’d like to thank you instead.
We remember thinking when the “Dilly, Dilly” commercial came out, WOW, millions of people watching the Super Bowl just asked what a Mead is. We are grateful you spent your money on the ad. It allowed many more people than we could reach to explore the possibility of Mead. We’ve been expecting your break into the industry for a while now. An industry we’ve worked hard at building. We just didn’t think it would look so much like us.
Imitation is the sincerest form of flattery and, let’s face it, true mead fans know who the original “B.” is.
While we are truly flattered by you adopting our name to sell your mead, we would be much happier if you changed the name of your product. We are available any time to sit down over a mead.
Dilly, Dilly, indeed.